Fox Adopts Youtube’s 6-Second Ad Format
Fox Networks group has decided to adopt the 6-second non-skippable ad format that was introduced by YouTube last year. These 6-second ads will first … More Fox Adopts Youtube’s 6-Second Ad Format »
Category: blog
Time Spent Viewing Longer Digital Videos Has Increased Significantly
Shorter videos (those under 20 minutes) still lead the way in time spent watching across all digital platforms. However, due to the plethora of … More Time Spent Viewing Longer Digital Videos Has Increased Significantly »
Optimizing Pre-roll Ad Campaigns for Maximum Response
If you’re using pre-roll ads, you should know that 65% of viewers skip them altogether. But after a recent study, a spokesperson for Magna … More Optimizing Pre-roll Ad Campaigns for Maximum Response »
Snapchat Bans Suggestive and Misleading Ads
We all know there is a plethora of clickbait news pieces on social media. And many feature some sexually-charged images. Just last week, MTV … More Snapchat Bans Suggestive and Misleading Ads »
FOX Refuses 84 Lumber Super Bowl Ad
Although this isn’t the first time FOX has refused to air a Super Bowl ad, the reasons for its rejection of this one are … More FOX Refuses 84 Lumber Super Bowl Ad »