Before starting any project, a copywriter should thoroughly research how your customers think, act and make purchasing decisions. But having this vital information is one thing. Knowing how to use it is another.
Notice how some actors seem to play the same role over and over? Critics call them “one-dimensional.”
You don’t want one-dimensional copywriting. Like a great actor, a copywriter worth their words will literally assume the role of your potential customer…from an 8-year-old boy to an 80-year-old grandmother, and everyone in between.
At Ad Cetera, we have over 20 years’ experience in writing copy for radio, television, websites, print ads, banner ads – you name it, we’ve done it. In fact, we’ve won several awards for our efforts. But awards don’t bring you more phone calls or website traffic. You need copywriting that gets results and at Ad Cetera, we deliver.