Carol Thompson, President at Ad Cetera, Inc. (see DallasAdAgency.com and MediaBuyerDallas.com) has been in advertising for almost three decades. During those years, she’s witnessed … More The Evolution and Revolution of Media »
Fox Networks group has decided to adopt the 6-second non-skippable ad format that was introduced by YouTube last year. These 6-second ads will first … More Fox Adopts Youtube’s 6-Second Ad Format »
Shorter videos (those under 20 minutes) still lead the way in time spent watching across all digital platforms. However, due to the plethora of … More Time Spent Viewing Longer Digital Videos Has Increased Significantly »
Snapchat is becoming all the rage in social media mobile apps, and claims to have over 100 million daily users. Since its inception in … More Snapchat Ad Campaign Following in Facebook’s Footsteps »
Broadcast television will still be the primary advertising medium for both parties in the upcoming elections, accounting for $5.8 billion (51%) of total spend. … More Media Buys for 2015-2016 Political Advertising »
