Snapchat is becoming all the rage in social media mobile apps, and claims to have over 100 million daily users. Since its inception in 2011, it quickly catapulted to the top of the charts. It was so successful, Facebook attempted to acquire it for $3 billion in 2013, but Snapchat turned down the offer. That’s one offer I would have “snapped up” in a heartbeat!
And to further thumb its nose in Facebook’s face, Snapchat has a new strategy to steal a portion of the social media giant’s ad revenue. Although Snapchat is nowhere near large enough to significantly compete with Facebook, it does provide advertisers with a unique social media alternative.
Snapchat’s plans include improved ad targeting based on what their audience is viewing in its discover portal, as well as website searches and visits. Snapchat’s hope is that when marketers know their ads are truly working, they’ll be willing to pay big money.
In a nutshell, Snapchat is a copycat (at least in regard to Facebook’s ad revenue strategy). Its plans for interest-based targeting are set to roll out in the second quarter of 2016.