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One of a few new packaging designs for Altus Athletic, this box sample is one of over 120 developed by Ad Cetera as a complete overhaul of the company’s packaging line. The home fitness company’s product offerings were divided into 5 color-coded categories, with the signature blue remaining as the primary color. Product and exercise images were directed and executed by Ad Cetera, as well as the logo redesign and complete package aesthetics.
More Packaging Design
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