Carol Thompson, President at Ad Cetera, Inc. (see DallasAdAgency.com and MediaBuyerDallas.com) has been in advertising for almost three decades. During those years, she’s witnessed … More The Evolution and Revolution of Media »
Shorter videos (those under 20 minutes) still lead the way in time spent watching across all digital platforms. However, due to the plethora of … More Time Spent Viewing Longer Digital Videos Has Increased Significantly »
Snapchat is becoming all the rage in social media mobile apps, and claims to have over 100 million daily users. Since its inception in … More Snapchat Ad Campaign Following in Facebook’s Footsteps »
Broadcast television will still be the primary advertising medium for both parties in the upcoming elections, accounting for $5.8 billion (51%) of total spend. … More Media Buys for 2015-2016 Political Advertising »
Technology is ever evolving. We have come a long way since the invention of the first telephone in 1876. Out of the estimated 7 … More From Telephone to iPhone, We’ve Come a Long Way! »
