As the new year rapidly approaches, it’s time to reflect on some major changes in media over the last several years. For example, media buying is … More In 2016, Digital Ad Spending May Surpass Television »
An organization’s mission statement is basically a synopsis of its corporate culture. Also known as company culture, corporate culture is defined as the values, … More The Importance of Consistent Corporate Culture »
GIF stands for “graphics interchange format” – a looping format that is a cross between a still picture and animated video. Animated GIFs are … More Facebook Tests Animated GIFs »
Broadcast television will still be the primary advertising medium for both parties in the upcoming elections, accounting for $5.8 billion (51%) of total spend. … More Media Buys for 2015-2016 Political Advertising »
Facebook and YouTube are the two largest competitors on the web for video advertising. Although YouTube is the clear leader, Facebook appears to be … More Facebook’s Flaws Push Advertisers Towards YouTube. »
