Seasonal marketing is such a great opportunity for brands, it’s scary!
Every year, seasonal marketing grows. Social media and increased use of mobile devices have given brands many ways to reach and engage consumers, and Halloween is no exception. The National Retail Federation has done a survey every year since 2003. This year, they say that more than 171 million Americans will spend an average of $82.93 to celebrate Halloween. And they estimate Halloween spending will reach an all-time high of $8.4 billion this year. Also, Consumer Magazine said that 8 out of 10 Americans are expected do their shopping before mid-October. This is the highest percentage they’ve seen in Halloween history.
Marketers love Halloween as much as consumers do. It is a major creative opportunity for them to have fun by breaking away from their standards and going “off-brand” a little. This both promotes their products/services and helps them connect with the public on a more personal level.
At Ad Cetera, we want to wish you a safe and happy Halloween! If your business needs creative ideas for the upcoming holiday seasons contact Carol Thompson for a free quote!